Are you confused why your brand is not appearing on the first page in Google despite all your digital efforts? Having a website is only the beginning of your digital journey; your website has to be engaging and user-friendly to stand out in the industry among your competitors with high ranking in the search engines. Search Engine Optimization (SEO) helps you to achieve this, where it optimizes your website, aligning it with the search engine algorithm. It enhances the website's visibility, increases organic traffic, and engages with the target audience of your brand. It is a common misconception among many companies that they will need expensive tools for SEO to rank higher online. SEO reduces lead costs by 61% compared to more outbound marketing channels But there are a good number of free SEO tools available online that can give you required analytics and insights, which will improve your rankings. These tools are very essential when you want to improve your website's online presence on your own or by partnering up with a digital marketing company in Chennai under a considerable budget. Webboombaa.org, a leading SEO company in Chennai, has partnered up with many startups, SMEs, and large enterprises, transforming their online growth by a strategic use of both free and premium SEO tools. It is important for every business owner to know the free SEO tools to achieve digital success.

Significance of the Free SEO Tools:

Around 66% of marketers use SEO tools daily to monitor and improve their SEO campaigns. The free SEO tools are cost-effective, especially for small businesses and startups to compete with large companies. You will get extensive support in terms of analytics, technical SEO, and keyword research. You don't need comprehensive technical knowledge to use these tools, as they are very much user-friendly. These tools are very helpful during the initial stage, and you can upgrade to premium tools for further analysis and advantages.

1. Google Analytics

Google Analytics is a standard SEO tool for a fresh startup or a company to understand the website traffic and user engagement. This tool gives you deep analysis and insights on how the consumer interacts with your website. Important features of Google Analytics would be that it helps to track the visitor, their geography, demographics, behavior, and device usage. This analysis will help you to discover which page in your website pulls more traffic. Observe bounce rates and conversions happening on your website. Monitor and measure ROI from your targeted campaigns. Digital marketing companies in Chennai always leverage Google Analytics to help the client website to grow online with strategic SEO practices.

2. Google Search Console

Google Search Console is a very significant SEO tool for companies to know their website’s presence in Google search results, which helps to enhance their website. Every day, 87% of mobile phone users use a search engine. With this tool you can identify relevant keywords for your site, which will get ranked. It helps to monitor indexing issues in your website. It issues sitemaps for speed crawling. Helps you to identify problems in mobile optimization, and GSC keeps your website optimized and issue- and error-free for improved online visibility and ranking.

3. Ubersuggest

Ubersuggest is a strong SEO tool for keyword research created by Neil Patel. Ubersuggest also has a free version, which is a great SEO tool for startups and small companies. It helps you to do extensive keyword research based on the search volume and competency in your industry. It also allows you to analyze your competitors' best-performing and quality content to improvise your website content. It helps in daily tracking of your SEO performance and progress and discovering relevant backlinks that build authority to your website. With Ubersuggest, you can create keywords that resonate with your consumers, which improves your online visibility and ranking organically.

4. SEMrush

Many know SEMrush as a premium tool, but it offers a free version with great features to start your SEO journey. It helps you to conduct comprehensive keyword research to identify relevant and quality keywords. It identifies technical SEO issues by auditing the website. Helps you to analyze your competitor's domain, which gives you insights to enhance your website. You can track daily limited queries related to keywords and backlinks. SEMrush is an excellent tool to track the performance of your SEO campaigns to generate measurable results.

5. Ahrefs Webmaster Tools

Ahrefs offers a free version of webmaster tools that offers deep insights about backlinks and technical SEO. It conducts audits for websites to identify SEO errors. It helps you to effectively analyze the backlink profile of your website. It also identifies broken links in your website to improve your linking. You can review the keywords based on SEO performance. With the Ahrefs webmaster's insights along with strong content strategies, you can achieve high organic website traffic.

6. Yoast SEO

Yoast SEO is a beneficial free SEO tool for websites built on WordPress. For WordPress users, Yoast is a free plugin available online that works best as an SEO tool. It helps in optimizing meta tags and meta descriptions. To improve the quality of your website’s content, it offers readability analysis of your website. It generates XML site maps for easy navigation of your website online. It also provides social media previews for posts. It is an excellent tool for on-page optimization.

7. MozBar

MozBar is an effective Chrome extension that makes it easier to conduct SEO analysis. You can quickly view the Domain Authority (DA) and Page Authority (PA). It precisely analyzes the on-page elements of your website, like meta tags and descriptions. It also checks the metrics for links while browsing. It gives a detailed report of SEO data. You can also access your competitor’s website with MozBar.

8. Screaming Frog SEO Spider

Screaming Frog is a robust desktop application that crawls websites and identifies SEO issues and errors. There is also a free version, which can crawl up to 500 URLs. It identifies broken links on your website, audits redirect tags and canonical links to ensure credibility, and analyzes on-page elements like meta tags, descriptions, and headings. It also offers XML sitemaps for easier online navigation. It is an excellent tool for companies to conduct professional audits to identify technical SEO errors that weaken your online ranking and growth.

9. Answer the Public

Answer the Public is an effective SEO tool for content marketers and SEO specialists to have a measurable SEO performance. It visualizes the queries people search in the search engine around a specific keyword. It offers relevant content ideas, frequently asked questions around a keyword, enhanced keyword targeting, and discovery of the intent of the audience. Answer the Public helps to design quality and relevant content that aligns with the search engine algorithms that improve your ranking organically.

10. GTmetrix

Page speed plays an important role in SEO. With GTmatrix you can test the performance of your website online for free. It helps in analyzing the loading speed of the site, discovers large files that disturb the loading speed, and also tests the speed on mobile as well as desktop. 57% of users will not recommend a company with a poorly optimized mobile website. This tool helps you to enhance the speed of your website and improves user experience.

SEO Tools—Aid for Digital Growth

These free SEO tools are very essential for companies and brands that just started their digital journey. SEO helps them to be in the forefront of the digital world with high visibility and rankings in search engines. Free SEO tools make this journey even easier with analytics, keyword research, and building quality backlinks. Connect with webboombaa.org, a leading digital marketing company in Chennai, to achieve digital excellence with the smart strategy of SEO with free and premium SEO tools. We ensure organic SEO growth that brings organic traffic, visibility, and conversion to your website.