1.What is Local SEO?

If you are a business owner looking forward to targeting local customers to boost sales, then knowing the ultimate importance of Local SEO is undoubtedly crucial.For business owners, following local SEO best practices is essential to improve their business visibility and value. Local SEO is the process of making a business’s online presence obviously clearer and stronger so that it appears as search results on Google and other search engines. 

Local SEO – A Reality Check; 

Local SEO simply means focusing on attracting potential customers in proximate locations and helping local businesses achieve their target goals. 

Local SEO directs people who search a product or service under the “near me” category, to the nearby service provider.

1.1 Why Local SEO Matters for Local Businesses:

Increased Visibility – Most sales today take place online. People search the product online first, before visiting the store, stats show over 80% of mobile searches lead to in-store visits or on-call enquiries within 24 hours. 

Hence when there is a proper optimization of Local SEO, the online visibility increases and the game of your business changes. Hence, finding the right SEO agency in Chennai as the next step to rebuild your business is very important. And webboomba could be the perfect choice, to move forward towards your dream. At webbomba we make sure every SEO need is met with utmost importance, with technical experts by our side. 

Trust Built By Reviews – Reviews put by previous users of a product is one short cut way to attract more potential customers to buy your product or service. To gain more credibility and authenticity, search results that are shown with a high number of positive reviews, are getting clicked instantly. In short, reviews that are put online act as proof and no further discussions needed. 

Drive Traffic and Boost Sales – When the Local search engine optimization is done right, and stays intact, people products or services can easily find you, locate directions on Google Maps, call for enquiry, learn about the opening hours; with these as actions, the result would be increased sales and more store visits. 

Long Term Effectiveness – Once searches are optimized for locals, the business owners need not go behind updates or renewal of the site, or opt for paid advertisements on socials, the leads will be generated automatically and organically. Together with low cost investment, the business owner can get a long term benefit of effective and increased sales. Webboombaa is the best digital marketing agency in Chennai, we believe in proving rather than promising. 

With over 10+ years of experience in digital marketing services, we have a strong root paced digital footprint. And are capable of delivering you the desired digital appearance.

2.Optimize Google My Business(GMB) and Local Directories:

Google Business Profile is a page on Google, created for your business, as an online address,  that helps people who search for a product or service you provide, and promote your business growth with organic traffic.  

Here are the practical and effective steps to set up and optimize your Google My Business profile, when amplifying Local SEO.

Step 1 : Create a Business Profile on Google, or claim business if it appears to be yours. 

Step 2 : Choose the right business category as the primary / main product or service, you can add a secondary business category later if needed. 

Step 3 : Add your location for additional profile credibility. 

Step 4 : Add your contact details and website URL. 

Step 5 : Add photos and videos depicting the nature of your product or service. 

Step 6 : Add business hours including opening, closing, holidays and special occasions. 

Step 7 : Write a convincing business description, stating who you are, services you offer, what makes you unique, etc… (with keywords inserted). 

Step 8: You can post updates regarding your business like photos, celebrations, new product launch etc… on your Google Business Profile. And track your profile’s performance and insights. 

If the above said methods are done right, your Google Business Profile will get ranked in the local top map results, drive organic traffic such as more calls and more visits to the store. 

Additionally, a google data states, businesses that use photos or videos tend to get 42% more visits to the store or direction requests and 35% organic clicks to the website

3.Building Local Citations and NAP Consistency:

Local citations are nothing but basic information and online mentions and acknowledgements of your business. Where in NAP consistency means the details of your phone number, located address, and websites, that appears unchanged and exactly the same across various social platforms. Hence building the right local citations and maintaining NAP consistency is more vital for a website. 

The Importance of local citations and maintaining NAPconsistency here as follows; 

Improving Local Search Rankings – Most search engines like Google, use local citations like details of your business information to make sure your business is legitimate, authorised and credible. When your GMB has the NAP details consistent, it pushes Google to gain more traffic organically and rank higher on search results, which leads to increased sales and value. 

Turn-ins of Customers – Incorrect or inconsistent NAP details such as old or unreachable phone number, wrong or  outdated address can lead to missed calls, lost visits, and negative experiences as well as negative reviews on the Google Business Profile. Hence consistent NAPs are crucial for making customers turn in. 

Less Confusion for Search Engines

When Search engines crawl hundreds of sites to accumulate  information about your business
If your name, address, or phone number appear different among various listings, then search engines might lead to 

• Incorrectly merged listing 
• Think it as a separate or other business 
• Lower the ranking possibility 

Hence maintaining consistency of NAPs is like helping Google and other search engines understand your business information clearly. In short, well put local citations and consistent NAPs amplify the online presence that automatically leads to increased traffic, leads, more calls and visits. 

4.The Role of Customer Reviews and Ratings in Local SEO

Customer reviews and ratings play a very vital role in making a business get rank good in local search results. And to let people know how well the business has earned trust from potential customers. Reviews and ratings are not just feedback; it declares the entire online presence of a business. They act as the local ranking factor that straightforwardly affects visibility, reputations, clicks and mainly conversions. 

Optimizing your business’s local presence can feel a little overwhelming, and tiring. but it doesn’t have to be. The top most and business owners’ favorite SEO company in Chennai, Webboombaa is here.  With cutting-edge SEO techniques and experienced SEO professionals, optimizing local SEO is nothing but a simple matter of action to us!. We handle the technical details – from Google Business Profile optimization to consistent local citations so effectively, that you can focus on running your business alone, without fuzzing about the online presence of your business.