SEO is a trend which did not die. SEO practices persevered to show the world how integral it is to incorporate good SEO to their websites. In the beginning, when the marketing world was getting acquainted with SEO, many assumed that it was just one of many ways to maximise reach. Over time, SEO has proved itself to be an unavoidable, integral part to getting to your ideal customers. It is now used by agencies, digital marketers in Chennai and worldwide.

SEO results can take up to 3 months to show, but it is long lasting and puts you top of the search engines. So ensure to include it in your digital marketing activities to make your brand relevant. There are many SEO companies in Chennai which offer this service and we advise you to consider the best ones.

Before we start, let's explain SEO in simple terms. SEO (Search Engine Optimization) is that technique which elevates your website to the first page of search in Google. Without it, you will have to resort to huge ad spendings to reach your target audience.

Implementing SEO is complicated and it requires a lot of expertise to get it right for your business. But once it works, it is magical. When you’re hiring for SEO, take your time to hire an expert. Good SEO can mean everything for your website. So our advice is, invest in it.

SEO mistakes to avoid

As we have already mentioned, SEO is not an easy task. Even the pros are known to make mistakes. We have listed a few common mistakes people tend to make which are easily avoidable. Webboombaa, a digital marketing agency in Chennai, helps businesses avoid these pitfalls with expert SEO strategies.

1. Ignoring EEAT (Experience, Expertise, Authoritativeness, Trustworthiness)

Adding no author details, providing poor quality content or less credible work can be detrimental. Make sure to add author bios, cite all sources, use credible backlinks and include primary research.

2. AI-Generated Content Without Human Review

AI content is not great especially when your readers are looking for originality and raw materials. The lack of material in AI content can be a red flag.

3. Neglecting Core Web Vitals

SEO is closely tied to coding. Optimizing images, using a fast hosting service, reducing JavaScript are some ways to handle slow load times and poor mobile responsiveness. Checking the core web vitals ensures a smooth delivery process to the viewer.

4. Keyword Stuffing or Over-Optimization

SEO functions on keywords used by the searchers. Do not cram all the words for a high SEO ranking. This can put off readers and your words can come off as untrustworthy. Maintain a natural pace when it comes to how frequently you use keywords.

5. Forgetting Search Intent

If the content you have written is not what the user is searching for, it’s a futile attempt to write an SEO blog with all the keywords. Research and zoom into the user intent to create content they need.

6. Optimize for Voice research

Use keywords used in voice research such as long-tail keywords, FAQs etc. Include conversational phrases as well.

7. Thin or Outdated Content

Creating blogs for the sake of publicity is not going to do it. Produce refreshing content constantly, provide value and remove irrelevant content.

The bloggers in 2012 used SEO before it became popular. If you remember those blogs where the content is always linked to another relevant page, that’s good SEO right there. Use relevant anchor texts to achieve this and your blog should be good to go.

8. Not Using Structured Data (Schema Markup)

Schema markups are to be implemented for FAQs, articles, events, and products to increase visibility in SERPs. Missing rich snippets can reduce the website's prominence.

9. Ignoring Analytics and User Behavior

Use analytics to track everything. Bounce rate, engagement and keyword performance can be checked with GA4 and Search Console.

SEO Tips to Stay Ahead in 2025

1. Prioritise user - first content covering intent with human touch over rankings.

2. Ensure mobile responsiveness and readiness.

3. Use tools such as Semrush to regularly audit your site.

4. With the popularity in short form content, use video SEO to optimize.

5. Be updated on Google algorithm and keep an eye out for what’s allowed and what’s prohibited.

Remember, if this is too much and SEO can be quite a handful, your best friend is a talented digital marketing agency. Webboombaa offers industry standard SEO deliverables which cover all the requirements needed for your website. Webboombaa, one of the top SEO agencies in Chennai and our team offers thorough keyword research, on page and off page website optimization, local and technical SEO, linkbuilding, site audit and more. What happens to your website once you implement our SEO services? You are able to receive targeted traffic to your website reducing dependency on paid ads, increase user interactions and convert leads into viable customers. These invaluable services are not to be overlooked. SEO is the backbone of digital marketing and it’s not a trend, as proved over time. Major search engines like Google use SEO to determine the ranking of your website. The visibility of your website to your target audience is solely dependent on the keywords you use, if you’re trying to reach them organically. The other option is to get to your customers through paid ads. However, this could be expensive as well as ineffective since many shy away from ads. SEO connects good content to website vitals. As your SEO practices are improved, your website will perform better attracting potential leads and easily converting them into customers.

It is recommended to have a dedicated member assigned for SEO. This can drastically provide the results you are looking for. If you prefer to work alone, we recommend a good SEO course on Udemy, Khan academy or Linkedin Learning. Execute this knowledge and you will start to see increased visibility in a few months. Webboombaa provides dependable SEO services which cover all the points mentioned here. Get in touch with us today to start immediately.