Keywords are the foundation of any effective digital marketing strategy. If you are a startup company or an established brand or someone seeking services from an SEO company in Chennai or a digital marketing company in Chennai, it is essential to understand the types of keywords and their importance.

From short-tail keywords, long-tail keywords, and regional keywords to LSI keywords, knowing which keywords to include in your website's content will rapidly increase online visibility in search engines, measurable ROI, and online traffic.

Search Engine Optimization (SEO)—Keyword Is the Key

Search Engine Optimization (SEO) is the process of optimizing your website to rank higher in search engines to become more visible online. Keywords are the phrases or terms or words that your potential customers use while searching for your products and services.

Keyword research plays an important role in SEO. This helps the brands and businesses to understand their audience and create content that connects with the audience. Relevant keywords will help the brand to reach their target audience. Understanding the significance of keywords is crucial for every brand and business.

1.Short-tail keywords

These keywords are known as head keywords. They are often 1-3 words. Short-tail keywords have high search volume in the search engines that increases the brand visibility. Short-tail keywords are highly competitive and gain less targeted traffic. These keywords are essential for brand awareness but work more effectively when combined with more targeted keywords.

2.Long-tail keywords

Long-tail keywords are mostly phrases and longer than short-tail keywords. This gains targeted traffic, is less competitive, and has a higher conversion rate. This works best for on-page SEO so that the content can be optimized anytime for user targeting.

3.LSI keywords

Latent Semantic Indexing (LSI) keywords are the terms and words related to your main keywords. It helps the search engines to recognize the context of your content on the website. This enhances the relevance and ranking of your website, increasing the online presence and traffic. Including LSI keywords ensures that the content is extensive without the stuffing of keywords.

4.Regional Keywords

Regional keywords are the words and terms that are location specific. It helps to reach local customers and strengthens visibility in ‘near me’ searches in Google.

It has to be used in on-page SEO elements like meta titles, headings, and content.

5.Global keywords

Global keywords are specific to target a large and broad audience. These keywords are not location specific. This is very essential for brands and businesses that want to reach international consumers. It can be included in both on-page and off-page SEO content of your website.

6.Branded keywords

Branded keywords will have your brand or company’s name and product name included. This reaches the users specifically searching for your products or services. This increases brand recognition and strengthens your brand credibility.

7.Non-branded keywords

Non-branded keywords include generic words relevant to your brand or company without directly including the brand name. This attracts the customers who are unaware of your brand or company. This reaches a broader market and enhances the overall keyword strategy.

On-page SEO and off-page SEO—together for online success.

On-page SEO is the optimization process that has to be done within your website. It includes using targeted keywords in titles, meta descriptions, headings, and the website content. It optimizes URLs, images, and internal links. It helps to improve site and page speed, mobile optimization, and user experience of the website.

All keyword types, from long- to short-tail keywords and branded to non-branded keywords, are crucial for on-page SEO, which makes the search engine recognize your content and rank it.

Off-page SEO is the SEO process that is mainly focused on the activities outside your website to boost authority and strengthen ranking. This process involves including backlinks from authorized websites with trusted credibility, social media mentions that enhance the engagement, guest posts and influencer collaborations, online reviews, testimonies, and brand mentions.

Off-page SEO does not include keywords directly on the website but includes regional and global keywords in backlinks, anchor texts, and social media posts that improve the online ranking with increased visibility in the search engines.

Keywords—high priority in the SEO process

It is necessary to prioritize keywords while building an SEO strategy. Keywords should be included after extensive research, as every keyword will not have the same weight and relevance to your brand and company. Search volumes show how many people have actively searched your brand, product, and services.

Organic traffic accounts for 53% of all trackable traffic to websites; social media only drives 5% of site traffic. A keyword with high search volume included in your website will bring high traffic to your site, but it has to be effectively balanced in the competition levels. Highly competitive keywords dominate the top position in the search engines, which makes it take time for the new brands and businesses to reach high rankings.

Long-tail keywords help in this situation, where they are less competitive, highly targeted, and attract quality leads quickly. Keywords have to align with your brand value and target audience. Including less relevant keywords that are less competitive will also bring traffic to your website, but that will not get converted.

Keyword research tools will help you to find the keywords based on the volume, competition, and relevance. Keyword strategy should include short-tail keywords for more visibility, long-tail keywords for intent, LSI keywords for semantic depth, branded and non-branded for targeting potential audiences, regional keywords for local markets, and global keywords for international audiences. This gives the company measurable online outcomes.

Smart Keyword Strategy for SEO Success

Keywords have to be focused more on quality and relevance than on the quantity of the words. With comprehensive keyword research, companies can use relevant keywords on their website rather than wasting time on irrelevant words and terms.

Quality keywords increase conversions, online visibility, and online rankings. With the support of Webboombaa.org, a leading digital marketing agency in Chennai, you can improve and increase your brand’s online presence, rankings, and online traffic with our tailored, effective SEO keyword strategies.